A returning client
It means a lot when a client comes back. We did the branding for First Choice Painting & Renovation in May 2021. A few months later, the owners started a house cleaning business to reach more homeowners, and they came back to us for the branding and website.
The direction
After a short call, we started on a look related to the First Choice brand. The target audience is upscale homeowners in North Alabama. The brand needed to look clean, with colors that feel calm, like a freshly cleaned house.
Our designer names every first-round file “CompanyName-Sketchpad.ai,” because that’s what they are: sketches. They’re our version of the bar napkin, drawn on a screen with a cup of Ethiopian coffee nearby.
Knowing the client
Because we already knew the owners’ tastes, the design process went faster. They chose the large, bold typeface from the First Choice Painting & Renovation brand, and the co-owner picked the bubbles theme right away. We set purple as the primary color with a light yellow accent for a clean, bright look.
The result is simple and does its job.
The brand guide
As with every branding client, we delivered a simple brand guide with layout variations and color alternatives for different uses, so the owners have what they need to apply the brand on their own. If they need more later, they can ask.
A landing page for leads
The last step was a website to carry the new brand: a one-page brochure site. The owners supplied the content, and we included stock photography as part of the project. Potential customers can now find answers to their questions in one place.
First Choice Painting & Renovation got a similar brand and landing page.
