About the business
First Choice Painting & Renovation is a one-owner business serving Huntsville and North Alabama. It handles interior and exterior painting plus small and medium home repairs. The business changed its name to First Choice Painting & Renovation in mid-2022.
The starting point
When owner Thomas Lewis asked us for a new logo, he was using one a friend or family member had made for him. The intent was good, but the only file he had was a grainy PNG that looked dated. He wanted to reach middle- and upper-income homeowners, and the brand needed to look the part.
Typography
Script and italic fonts didn’t fit the business. A serif typeface did. Serifs are the classic choice for professional services like medicine and law, and they read as established and trustworthy.
We gave Thomas a range of type options and narrowed them down together. At the end of the font sheet, we added a note: “Relax and take it easy.” A font choice carries real weight for a business, but the process shouldn’t be stressful. The owner should end up with a logo he loves, not one he settled for.
All three pieces at once
We usually build a brand in order: font first, then icon, then color. For First Choice, we presented all three together. Seeing complete options helped Thomas land on a look quickly.
The final logo is clean and readable. The colors are calm, the type is bold, and the mark pairs a house outline with a paintbrush, so it says what the business does at a glance.
When the business changed its name in 2022, we updated the logo and delivered a new set of brand files.
A landing page for leads
The last piece was the website. First Choice had a basic Google Sites page. We replaced it with a one-page WordPress site that matches the new brand. We set up the server, installed our standard WordPress theme and plugin stack, and built the page with content from the owner and reviews from past customers.
Now people looking for a painter can get their questions answered and reach out from a page that matches the quality of the work.
Polished Cleaning Company started with a similar package: a new logo and a one-page site for leads.
