About the project
Dr. Henegar had just opened her counseling practice and wanted it online in a way that let new clients put a face to the name. We handled the logo, the website, and a short introduction video.
The logo
Branding doesn’t always go the way you first expect. Dr. Henegar started out wanting a script typeface for the practice name. We showed her a wide range of script fonts, and none of them felt right.
So we changed direction together and landed on something simple: a clean typeface that makes her name easy to read at a glance.
The symbol is a take on the phoenix, representing new life for her clients. The tagline reads “We take the path we seek.”
The website
WordPress is our usual platform, but it isn’t the only one we use. For Dr. Henegar, the right choice was Wix.
A new practice has a lot to manage, and keeping a website current takes time and attention. We looked at the options and chose a setup sized to what she would actually maintain. Wix gave her an editor she could use to update her own content, without needing a developer for every change.
That’s how we approach every project: pick the platform that fits how the client works, not the one we’d default to.
The video
Video isn’t our main service, but it was the right tool here. Dr. Henegar wanted potential clients to be able to meet her from her website.
We packed up our gear, drove to Opelika, and filmed a short introduction. We edited it in Premiere Pro and delivered it for her site, so new clients could see and hear her before reaching out.
For another healthcare practice brand, see Avalon Family Care.
